Lo! Foods

Why MJV invested

India is the diabetes capital of the world, yet no consumer food brand had earned clinician trust. Sudarshan brought the clinical rigour and R&D patience the category demanded — and treated food as medicine, not marketing. That founder integrity is why Lo! is our conviction bet on India's metabolic future. What set him apart was his insistence on doing the unglamorous work first: formulation science, clinician relationships, glycaemic testing, patient community feedback — all before scaling distribution. In a category full of shortcuts, Lo! is being built the hard way, and we're glad to back a founder who prefers earning long-term trust over winning short-term shelves.

• 01

  Clinically validated low-carb formulations

• 02

  Distribution across 10,000+ pharmacies and grocers

• 03

  Loved by India's largest diabetic patient communities