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Mount Judi Ventures
ExtraMile
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Consumer·Seed·2023·Active

ExtraMile

Cricket, gamified for a billion fans.

ExtraMile logo
Sector
Consumer
Stage
Seed
Year of investment
2023
Status
Active
Founders
Pooja Bajaj · Hitesh Ramnathkar

Overview

ExtraMile is building a community-first gaming and engagement platform for cricket fans — layering fantasy, social and creator tools on top of the world's most passionate sporting fandom.

Why MJV invested

Building fan experiences requires product craft and genuine fandom in equal measure — a pairing incumbents can rarely fake. The ExtraMile founders bring both, and it lets them design engagement loops that feel made by fans, for fans. That authenticity is why we backed them at seed. Instead of copying transactional fantasy models, they're building the community and creator layer that Indian cricket has been missing — and their early engagement depth reflects that difference. Backing founders who love the game as much as the product is a bet we're happy to make.

  • 01

    Community-first product loops distinct from transactional fantasy

  • 02

    Strong engagement metrics in early cohorts

  • 03

    Founders combining consumer, gaming and sports experience

Founders

Press & Media

  1. Entrackr — ExtraMile Play raises $500K in seed round led by GSF
  2. Indian Startup Times — ExtraMile Play raises $500K seed funding to scale AI-driven gamified employee engagement
  3. The Tribune — ExtraMile Play raises USD 500K Seed Round to scale its gamified employee engagement platform

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