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Mount Judi Ventures
Boingg
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Consumer·Seed·2022·Active

Boingg

Furniture designed for how kids actually live.

Boingg logo
Sector
Consumer
Stage
Seed
Year of investment
2022
Status
Active
Founders
Dhruvan Barar

Overview

Boingg designs and sells kids' furniture built around real childhood needs — safe materials, play-first design and modular pieces that grow with the child. Sold direct-to-consumer across India.

Why MJV invested

Kids furniture is a craft category masquerading as e-commerce. Dhruvan is a design-led founder who obsesses over materials, modularity, and the child's experience — and his taste, restraint, and hands-on operating instincts are why Boingg stood out to us from the very first meeting. He understands parents like an insider and children like a designer — a rare combination — and it shows in the loyalty of early cohorts. Backing him means backing a brand being built with love, patience, and product integrity in a category that rewards exactly those things.

  • 01

    Category creator in Indian kids' furniture D2C

  • 02

    Design-led team with proprietary product IP

  • 03

    Strong repeat and referral dynamics from early cohorts

Founders

Press & Media

  1. YourStory — D2C furniture brand Boingg raises Rs 2.2 cr in seed round led by Inflection Point Ventures
  2. Entrackr — Boingg raises Rs 2 Cr in pre-Series A led by IPV
  3. Shark Tank Audits — Boingg Shark Tank India Episode Review

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